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For SEO professionals who live day to day with the goings on in the world of online marketing, optimizing for search engine results is fun and interesting. For the average business owner however this SEO stuff is something that feels sort of scummy and hard to touch. For sure the average lawyer’s office, plumber, electrician, and the like are not following SEO industry leaders to hear what the next big thing is going to be. The problem for these business owners is that things are different today than they used to be. Today business owners must find a SEO professional or SEO Company that they can trust.
Back before the turn of the century business owners had a pretty solid grasp of what running a business meant and how to market it. Set up shop in a decently trafficked area, purchase yellow page advertising, and then budget some money for the occasional news paper or local radio advertisement. Some of us that are now and have been from the beginning “into” the internet would think that this new marketing tool might be something business owners would jump to participate in. There are however some reasons that those that are not engaged in the day to day of online marketing have trouble in trusting this SEO stuff.
A perfect example of how the rules to performing effective SEO keep changing is the “Panda” update that Google released last year. Many do not know that Google makes changes to their search algorithm nearly 400 times every year. This Panda update however was a game changer. When the dust settled 12% of all the Google search results were changed. If a business owner had been engaged with a less than solid SEO company it is very likely that in the matter of a couple of days they saw a drop of 25-50% in their website’s traffic.